TES Compliance’s website was losing them business. Visitors were arriving but not enquiring, services were unclear and their digital presence was not reflecting the quality of what they do. Loose Connections rebuilt everything from the ground up, creating a high-converting website and taking ownership of their hosting, SEO and Google Ads so they could focus on the work itself.
The combination of a redesigned website, focused SEO work and well-managed paid advertising has made a tangible difference to how TES Compliance performs online.
The new website gives visitors a much clearer picture of the services on offer and makes it straightforward to get in touch. Organic search visibility has improved across their core service areas, and the restructured Google Ads campaigns are delivering more relevant traffic at a better cost per enquiry.
Organic search visibility has grown across their core service areas, and the restructured Google Ads campaigns are delivering better quality leads at a lower cost. With Loose Connections managing everything from hosting to advertising, TES Compliance have complete confidence that their digital setup is in good hands and working hard for them every day.
Like many growing businesses, TES Compliance had reached a point where their digital presence needed to catch up with the quality of their work. The existing website had served its purpose but was no longer doing the business justice.
Services were not presented as clearly as they could be, and the site lacked the structure and calls to action needed to guide visitors towards making an enquiry. With a strong reputation and a broad range of compliance services on offer, there was a real opportunity to communicate that far more effectively online.
Organic search visibility was also an area with significant untapped potential. TES Compliance had the expertise and the credentials to rank well for the terms their ideal customers were searching for, but the site was not set up to take advantage of that.
Their Google Ads activity was running but there was room to make the budget work considerably harder. With tighter campaign structure and better alignment between ads and landing pages, there was a clear opportunity to improve lead quality and reduce cost per enquiry.
The goal was to bring everything together under one joined-up strategy, from hosting and the website through to SEO and paid advertising, and make sure every element was pulling in the same direction.
We took on the full picture for TES Compliance, from hosting through to advertising, with everything in between built around one goal: a digital presence that converts.
Our approach covered four key areas:
We started by mapping out how the site needed to work before a single page was designed. The existing structure was making it hard for visitors to find what they needed, so we reorganised the service architecture to give each key offering its own clear, dedicated space. The new site is built to convert, with strong calls to action throughout, a clean and professional design, and a user journey that guides visitors naturally towards making an enquiry. Every service TES Compliance offers is now clearly presented and easy to find.
With the new site in place, we carried out a full technical SEO audit and built out optimised content across all key service pages. We identified the search terms their target customers in the South East were using and ensured the site was structured to rank for them. Local SEO was a priority throughout, helping TES Compliance appear prominently in the searches that matter most to their business. TES Compliance receive regular performance reports covering both SEO progress and Google Ads activity, giving them clear visibility of what is working and where we are focusing effort each month.
We restructured the Google Ads campaigns from scratch. Tight, service-specific ad groups replaced the broad targeting that had been wasting budget, and landing pages were aligned to match what visitors were searching for. The result is a much higher quality of traffic arriving at the site, with a lower cost per enquiry. Campaigns are reviewed and refined regularly based on live performance data.
We took on full responsibility for hosting TES Compliance’s website, moving it to a fast, secure and reliable environment. This removed the burden of technical management from the client entirely and gave them a single point of contact for everything related to their digital presence.
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