Loose Connections provided an integrated solution for Plankbridge that encompassed a comprehensive digital marketing campaign utilising PPC adverts, ongoing website maintenance, and SEO enhancements to address the company’s unique challenges and support its growth objectives.
The redesigned website and realigned marketing strategy have transformed Plankbridge’s digital performance in a way that goes well beyond aesthetics. The new site provides a much stronger reflection of the brand, giving visitors the confidence and context they need to take the next step and make an enquiry.
Organic enquiries now form the core of their lead generation, significantly reducing the reliance on high-cost paid advertising that had previously dominated the strategy. By improving content, site structure, and on-site conversion paths, Plankbridge now generates more leads organically than they were previously achieving through expensive paid campaigns, a fundamental shift in how the business acquires new customers online.
The refinements to their Google Ads activity have also delivered meaningful results. Rather than simply scaling spend, the focus was on efficiency and targeting, ensuring budget was directed at the right audiences at the right times. Paid and organic channels now work together in a balanced and complementary way, rather than competing with each other or duplicating effort.
The CRM improvements have had a direct impact on how the Plankbridge team manages the leads that come through. Enquiries now feed directly into a clearer, better-structured sales funnel within Freshsales, giving the team greater visibility over the pipeline and improving their ability to follow up quickly and convert interest into orders.
Across the board, the partnership has given Plankbridge a stable, scalable, and far more efficient approach to digital growth. The website now performs as a reliable long-term asset, and through continued optimisation and marketing support, Loose Connections is helping them build on that momentum year after year.
Plankbridge had reached a point where their digital presence was no longer keeping pace with the reputation and quality of their handcrafted shepherd’s huts. Their existing website was outdated, difficult to manage, and not effectively converting the high level of interest their brand was generating. Despite being a well-regarded name in their market, the online experience did not reflect the craftsmanship and care that goes into every product they make.
On the paid advertising side, a significant budget was being directed into Google Ads, but much of that spend was being lost to inefficiencies. Paid traffic was arriving at the site but failing to translate into the volume of qualified enquiries the business needed, and there was limited visibility into where the drop-off was happening.
Organic performance presented its own challenges. The site structure and content made it difficult for Plankbridge to rank competitively for key search terms relevant to their audience. The customer journey also lacked the clarity and flow required to support the kind of considered, high-value purchase that a shepherd’s hut represents. Visitors were arriving but not being guided effectively through to an enquiry.
Underlying all of this was a disconnect between the website, the marketing activity and the sales process. Enquiries that did come in were not feeding cleanly into a structured sales funnel, making it harder for the team to manage and convert leads efficiently.
Plankbridge needed a modern, conversion-focused website, a more cost-effective and better-targeted digital strategy, and a clearer, more joined-up route for enquiries to move seamlessly from first click through to the sales team.
Our work with Plankbridge began with a complete redesign and rebuild of their website, followed by a realignment of their digital marketing strategy. Their previous site was not reflecting the quality of the brand or converting traffic effectively, so building a faster, more engaging and more search-friendly platform was the first priority, with everything else built around that foundation.
1. Website Redesign and Rebuild
2. Reducing PPC Spend and Prioritising Organic Growth
3. Refining the Digital Marketing Strategy
4. Sales Funnel and CRM Optimisation
Add your name and email below and let us know what you are looking for.
With a Linux package, you have complete control over the software installed in your hosting package. You can choose from 70+ one-click installs, including many of the top CMS’s and applications available.
With these packages, Wordpress will be auto-installed so that you can get started on your new website immediately :)
With a Windows Hosting package, you have complete control over the software installed in your hosting package. You can choose from 70+ one-click installs, including many of the top CMS’s and applications available.